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All retail news from Europe
  1. French kids fashion chain Tape à l’oeil has opened its first store in the centre of Brussels, that should build brand awareness among Dutch speaking Belgians.


    Big targets

    The new store in the Anspach Center is located near the main shopping street Rue Neuve and the pedestrian area, but rents are not yet as high as in the high street. It is the 19th store for the chain in Belgium, but most of them are in French speaking areas - with the one exception being Boortmeerbeek. By next year, the chain wants to have four stores in the Dutch-speaking North of Belgium. Its main target is Waasland Shopping Center, in Sint-Niklaas (between Ghent and Antwerp): "That seems to be an ideal location for our brand", says Bernard Sombreffe, director Belgium& and Luxembourg, "and after that I want to conquer Antwerp."


    The new store "offers the full Tape à l'oeil experience on 200 sqm", says Sombreffe, despite being only half the size of most of the other stores. "Still, this should become the most important store in terms of turnover, knowing that an average store gets around 1 to 1.5 million euro." It will feature experiments with a social wall and omnichannel pick-up point. Service is the other aim for the stores: "We want to make real advisors from our salespeople: working with us means getting a course in sales and omnichannel - an investment that should pay off quickly.


    Tape à l'oeil is a part of the empire of French family Mulliez, which also owns (participations in) chains like Auchan, Boulanger, Decathlon or Kiabi. "The family is directly involved in everything and such a support of people with the same vision makes working much more fun", Sombreffe finds. His chain was founded in 1996 and currently has more than 200 stores in Belgium, France and Poland. In around thirty other countries, the chain has agents or franchisers.

  2. As you can see, the RetailDetail website has just received a thorough facelift. The richness of our information offer is better reflected in the new layout and moreover, the website gives more attention to our other activities: the events, the retail hunt inspiration tours and the unique co-creation platform retail hub, where retailers and their suppliers can experience the future of shopping.


    We hope that you can easily find your way on our new online platform. If you have any questions, comments, or if you would still find a nasty bug somewhere in spite of our careful preparation, do not hesitate to contact us.


  3. Even though HelloFresh had promised to be out of the red before the end of the year, the meal box provider now chooses new investments over achieving that result. Strong results make the company go for a further American growth.


    Positive figures

    In the second quarter of this fiscal year, HelloFresh saw its turnover go up by 39 % to 319.7 million euro and its adapted EBITDA was positive both internationally (4.1 %) and in the US (2.0 %). Still, the company will not achieve break-even, despite earlier promises, as it chose to invest in further growth. Excluding exchange rate fluctuations, yearly growth this year should be between 32 and 37 %, slightly higher than the 30 to 35 % that it had put forward in the beginning of the year.


    HelloFresh will now invest more in the United States, where the company wants to launch a wider range to cater for a larger segment of the population. EveryPlate was started to aim for the lower priced segment, while Green Chef – acquired in March – is more premium. HelloFresh has been involved in a fierce battle with market leader Blue Apron.

    The company has also started collaborations with retail partners, making its meal boxes also available in supermarkets. “In view of the growing demand in the meal kit market and beyond, we want to establish ourselves as the best provider across all customer and price segments,” said CEO Dominik Richter.

  4. A few female former employees have sued American sports brand Nike, claiming they have received lower wages than male colleagues and they have suffered inappropriate behaviour.


    Macho culture

    Two women have started a class action lawsuit against Nike, the Wall Street Journal reports, citing other complaints of former and current employees (some of whom unnamed) about discrimination toward women and a strong macho culture – even though the brand itself claims to favour diversity.


    The women say Nike willingly kept women down in terms of salary, promotions and work circumstances. They want the company to compensate them for salary and benefits they missed, and also for other damages.


    Striving for diversity

    In a response, Nike says it is strongly against any kind of discrimination and it is on the forefront in the struggle for diversity and inclusion. However, as the company has met regular criticism about how women are treated in its headquarters, Nike has released a statement that it will back these principles even more.


    Recently eleven managers were let go after complaints about inappropriate behaviour, and the head of human resources also had to admit women had trouble reaching higher echelons in the company. To compensate for this, 7000 employees’ wages were raised last month.

  5. Belgian retailer Colruyt Group has extended its 'till-free' test to three supermarkets of the OKay chain and one of OKay Compact, after having trialled it in Spar shops earlier. 


    Shop faster, pay mobile

    The pilot project of till-free shopping at a number of Spar stores, announced in February and adopted in June, is now extended to two more labels of the Colruyt Group: OKay (three stores) and OKay Compact (one store in Brussels). Starting at the end of this month, customers can scan and pay their groceries with their smartphone. "This fits neatly in our brand promise at OKay: fast, cheap and easy shopping", says marketing manager Michon van Doorn. 


    Customers have to log in using their Xtra card, then they scan every item in their cart and afterwards, pay using a banking app. A QR code then shows on their phone's screen, allowing them to leave using a separate turnstile. Products like fruit and vegetables can be bought using special digital scales. 


    The shops will not be completely without tills however, as in this trialing period the manned tills will still be kept as well.


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